Sumit Goyenka is a 2009 batch Alumni of Electronics & Communication Engineering. He is the founder CEO of Pehchan Advertisers. After completing his graduation, he wanted to be a job provider rather than a job seeker, wanted to be an Entrepreneur. For about two and half years, he visited several industries in Rajasthan and Gujrat. At that point of time, everyday he heard many satirical comments from family and friends because all his batch mates were well settled in their respective jobs. Mr. Goyenka says, “Sometimes we get disappointed and become hopeless about our career but in this situation if we are positive and determined about our goal than we find lot of abilities inside us which can boost our life and elevate it from the level of a common man to a special person. During these difficulties and bad conditions, still we can find a door which is a door of success. In such conditions, if we become negative and change our goal then this door of success will close forever.” In Jan 2012, he started the Pehchan Advertisers with three team members and very limited printing products. Now his company has more than hundred employees and provides solutions for 65 different types of printing products. Pehchan has made a place (Pehchaan) for itself under top 5 choices in printing solutions in Jaipur.